Privacy Policy
The Self Talk Academy Ltd
Website: www.theselftalkacademy.com
Email: info@theselftalkacademy.com
Company registration number: 17049116
Registered office: 27 Kenilworth Gardens, London SE18 3JB
Last updated: 16 October 2026
1. Who we are
The Self Talk Academy Ltd provides professional training, workshops and educational resources designed to improve confidence, performance and wellbeing through practical self-talk techniques.
Our services include workplace training, education training, professional development courses and associated learning resources.
The Self Talk Academy Ltd is the data controller responsible for the personal information collected and processed through our website, enquiries, training bookings and marketing activities.
We are committed to protecting your privacy and handling your personal information responsibly in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable privacy legislation.
For questions about this Privacy Policy or how we use your personal information, please contact:
2. Information we collect
Depending on how you interact with us, we may collect the following information:
Personal and contact information
Your name.
Email address.
Telephone number.
Organisation, school or company name.
Job title or professional role.
Training and booking information
Courses and training dates selected.
Number of places booked.
Delegate names and contact details.
Booking confirmations and attendance records.
Information required to provide training materials and certificates.
Relevant communications about your booking.
Payment and billing information
Billing name and address.
Organisation and invoicing details.
Payment status and transaction references.
Records of payments, invoices and refunds.
Card payments are processed securely by our payment provider, Stripe. We do not normally receive or store your full payment card details.
Marketing information
Email subscription preferences.
Records of marketing consent where applicable.
Information about interactions with our marketing emails, where tracking is enabled and permitted.
Website information
IP address and device information.
Browser type and website usage information.
Cookies and similar technologies, where applicable.
We ask that you do not provide sensitive personal information unless it is necessary for a specific purpose and we have requested it.
3. How we collect your information
We may collect personal information when you:
Visit our website.
Complete an enquiry or contact form.
Subscribe to our mailing list.
Book a training course or workshop.
Make a payment or request an invoice.
Contact us by email.
Attend one of our training programmes.
Request information about future courses or services.
We may also receive delegate information from employers, schools or organisations booking training on behalf of their staff.
Where this happens, we use the information to administer and deliver the relevant training.
4. How we use your information
We use personal information to:
Respond to enquiries and provide information about our services.
Process and manage training bookings.
Confirm reservations and send joining instructions.
Process payments, invoices and refunds.
Manage delegate attendance and training records.
Provide course materials and certificates.
Send essential updates relating to booked training.
Maintain customer and organisational records.
Send marketing communications where permitted by law.
Manage mailing list subscriptions and preferences.
Improve our website, services and customer experience.
Maintain website security and prevent misuse.
Comply with applicable legal and financial obligations.
We only use personal information where we have an appropriate lawful basis.
5. Our legal basis for processing personal information
Under UK GDPR, we rely on the following lawful bases, depending on the circumstances.
Contract
Where processing is necessary to fulfil a training booking, provide requested services or take steps before entering into a contract with you.
Legitimate interests
Where necessary for the reasonable operation of our business, including responding to enquiries, maintaining customer relationships, administering training, protecting our website and improving our services, provided these interests are not overridden by your rights.
Legal obligation
Where we must retain or process information to comply with applicable legal, accounting, tax or regulatory requirements.
Consent
Where required, including certain marketing communications and the use of non-essential cookies or tracking technologies.
You may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
Where an organisation books training for its employees or delegates, our lawful basis may differ depending on the particular processing activity.
6. Training bookings and payments
Our training booking system is built using Lovable and integrated with Stripe for secure payment processing.
When you book a course, we collect the information necessary to:
Reserve and manage training places.
Identify delegates and their organisations.
Process payments or invoice requests.
Send confirmations and joining instructions.
Manage cancellations, refunds and booking changes.
Provide relevant training information and certificates.
Where payment by invoice is available, we may retain booking and billing details while awaiting payment and use those details to send payment reminders.
Our booking system may automatically manage provisional reservations, payment deadlines and the release of unpaid places in accordance with the booking terms communicated at the time.
Stripe processes payment information in accordance with its own privacy and security arrangements.
You can read Stripe's Privacy Policy at:
7. Email marketing and communications
We use Systeme.io to manage our email contact lists, marketing subscriptions and automated marketing communications.
Where you have opted in, we may send emails about:
Upcoming training courses and workshops.
New programmes and services.
Events and professional development opportunities.
Educational resources and relevant Academy news.
We may also send marketing communications in other circumstances where permitted by applicable law.
Booking a course does not automatically subscribe you to our marketing mailing list.
Where consent is required, marketing subscription options will be separate from the booking process and will not be pre-selected.
We record marketing preferences and consent where applicable.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails or by contacting:
Unsubscribing from marketing will not prevent us from sending essential communications about training you have booked.
8. Service providers and sharing information
We use trusted third-party providers to help operate our website, booking systems, communications and training services.
These include:
Squarespace — website hosting and website functionality.
Lovable — development and operation of our training booking application.
Stripe — secure payment processing and associated payment administration.
Systeme.io — email contact management, marketing subscriptions and automated communications.
Microsoft 365 — business email and communications.
Our booking application may also use supporting database, hosting, authentication or email-delivery services. Where these providers process personal information, we take appropriate steps to ensure that suitable data protection arrangements are in place.
We may share relevant information with professional advisers, accountants or other service providers where necessary for legitimate business purposes or to meet legal obligations.
We do not sell personal information.
We only share information where there is a lawful reason to do so.
9. International data transfers
Some of our technology and service providers may store or process personal information outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps to ensure that it is protected in accordance with UK data protection requirements.
These measures may include UK adequacy regulations, approved contractual safeguards or other lawful transfer mechanisms.
You may contact us for further information about safeguards relevant to your personal information.
10. How long we keep personal information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including meeting legal, accounting, contractual and regulatory obligations.
Different categories of information may be retained for different periods.
For example:
Enquiry information: Retained for as long as necessary to respond and manage any resulting business relationship.
Booking and training records: Retained as needed to administer training, maintain appropriate business records and deal with related enquiries or disputes.
Financial records: Retained for the period required by applicable tax and accounting legislation.
Marketing information: Retained while you remain subscribed or while there is another lawful reason to retain it.
Consent records: Retained where necessary to demonstrate compliance with applicable legal requirements.
We periodically review the information we hold and securely delete or anonymise it when it is no longer required.
You may contact us for further details of our retention periods.
11. Keeping your information secure
We take reasonable technical and organisational measures to protect personal information from unauthorised access, loss, alteration, misuse or disclosure.
These measures may include:
Password-protected accounts.
Appropriate access controls.
Secure payment processing.
Reputable website and software providers.
Restricted access to customer information.
Regular review of data handling practices.
Although we take reasonable precautions, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
12. Your data protection rights
Under UK data protection law, you may have the right to:
Access: Request a copy of the personal information we hold about you.
Rectification: Ask us to correct inaccurate or incomplete information.
Erasure: Request deletion of personal information in certain circumstances.
Restriction: Request that we restrict how your information is used.
Objection: Object to certain processing activities, including direct marketing.
Data portability: Request transfer of certain personal information.
Withdraw consent: Withdraw consent where we rely on it.
These rights are subject to applicable legal conditions and exemptions.
To exercise your rights, contact:
We will respond in accordance with applicable data protection law, normally within one month.
If you are unhappy with how we handle your information, you may complain to the Information Commissioner's Office (ICO).
Website: https://ico.org.uk
13. Cookies and website analytics
Our website uses cookies and similar technologies to support website functionality and, where enabled, understand how visitors use our website.
Some cookies are essential for the operation and security of the website.
Other cookies, including certain analytics and marketing technologies, require your consent before they are used.
Where required, we provide cookie consent controls that allow you to accept, reject or manage non-essential cookies.
For further information, please see our Cookie Policy.
14. Third-party websites
Our website may contain links to external websites or services.
We are not responsible for the privacy practices of third-party websites that operate independently of us.
We encourage visitors to review the privacy policies of those services before providing personal information.
15. Children's personal information
Our website and professional training booking services are primarily intended for adults, organisations and education professionals.
We do not knowingly collect personal information directly from children through our general website marketing and booking services.
Where any future programme involves processing children's personal information, we will apply appropriate safeguards and provide relevant privacy information.
16. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, technology, business operations or legal requirements.
The most recent version will be published on this website with the date of the latest update.
17. Contact us
If you have questions about this Privacy Policy, your personal information or your data protection rights, please contact:
The Self Talk Academy Ltd
Email: info@theselftalkacademy.com
Website: www.theselftalkacademy.com
Registered office: 27 Kenilworth Gardens, London SE18 3JB